Y-TONE
Global E-Commerce Builder.

We are Y-TONE, a global e-commerce builder.
We drive brand growth through
data-driven analysis and strategy.

We are Y-TONE, a global e-commerce builder.
We drive brand growth through
data-driven analysis and strategy.

We are an e-commerce builder company—globally.
We explore the 'why' to drive performance.
About Us
About Us.

Our WHY becomes the starting point
of all data-driven strategies

Creating results through strategic e-commerce operations and data analysis

Expanding brand boundaries and driving global growth.

Many brands are growing with us.

Rest & Recreation Beauty

Rest & Recreation Beauty

MUSINSA Standard Beauty

MUSINSA Standard Beauty

ISNTREE

ISNTREE

Dongwha Pharm FUSIDYNE

Dongwha Pharm FUSIDYNE

Crash Baggage

Crash Baggage

Dongkook Pharmaceutical Health Mall

Dongkook Pharmaceutical Health Mall

NOW FOODS

NOW FOODS

Yuhan Corporation Beodeul Market

Yuhan Corporation Beodeul Market

ODDTYPE

ODDTYPE

Dongwha Pharm MgLAB

Dongwha Pharm MgLAB

Kwangdong Pharm Culturelle

Kwangdong Pharm Culturelle

Dongkook Pharm Drinkable Sensian

Dongkook Pharm Drinkable Sensian

Wonderwall

Wonderwall

Nonfiction

Nonfiction

Doctor Program

Doctor Program

Be Ready

Be Ready

AMOS

AMOS

Be Ready

Be Ready

SKINU

SKINU

LANEIGE

LANEIGE

MAMONDE

MAMONDE

IOPE

IOPE

innisfree

innisfree

Mise en scène

Mise en scène

Wonderwall Edition

Wonderwall Edition

ROSA

ROSA

CHA Biolab

CHA Biolab

Mission & Vision
Vision & Mission.
Vision

To become a global e-commerce builder that drives brand growth

We design and operate strategies, content, and commerce for brands to grow sustainably in global markets. Y-TONE is a global e-commerce builder that solves brand challenges together.
Mission

We design and execute meaningful brand growth

Y-TONE first considers why brands should exist and why they should be chosen. We design strategies and execution that convincingly convey brand philosophy to markets and consumers, and create growth together through data-driven comprehensive commerce.
Growth
Growth.

Y-TONE's Growth

We create the future of e-commerce based on innovation, collaboration, and trust.

Partner Brands
(BRAND)
160+
Annual Average Growth Rate
(CAGR)
50%
Annual E-commerce Transaction Volume
(GMV)
$110M+
Timeline
Timeline.

Y-TONE's History

Y-TONE continues to make new history every day

  • 2025

    2025.05

    Won Taobao Group Rising Star Innovation Award

  • 2024

    2024.12

    Exceeded cumulative revenue of $30M

    2024.08

    Registered as Innovation Voucher supplier

    2024.06

    Registered as Export Voucher supplier

    2024.04

    Selected for Startup Leap Package

  • 2023

    2023.12

    Exceeded cumulative revenue of $20M

    2023.11

    Obtained Venture Company Certification (Innovation Type)

    2023.09

    Obtained Innobiz Certification

    2023.08

    Obtained Mainbiz Certification

    2023.07

    Secured Tmall Partnership (China Domestic)

    2023.07

    Secured Tmall Partnership (Cross-border)

  • 2022

    2022.03

    Established China Corporation

  • 2021

    2021.12

    Exceeded cumulative revenue of $10M

  • 2020

    2020.11

    Became CHA Bio F&C Official Partner

    2020.10

    Relocated Headquarters

    2020.06

    Registered as AmorePacific Global Marketing Partner

  • 2019

    2019.11

    Developed Findy Program

    2019.04

    Established Y-TONE Co., Ltd.

Recruit
Recruit.

Open Positions

We're looking for talent to create the future of e-commerce with Y-TONE

Y-TONE
Global E-Commerce Builder.

Join Y-TONE now and
create brand growth together

Join Y-TONE's journey connecting strategy, execution, and global e-commerce building.